Die Whispbar Story

Founded in 1975 by a former Air New Zealand and Rolls Royce aircraft engineer, Hubco began as a sports equipment manufacturer. The move to roof racks came in 1980 with the first system developed for the Mitsubishi Colt.

After thirty-plus years in the industry, the company has grown from a small family business to a ‘state of the art’ manufacturer supplying original equipment manufacturers and retail markets in Australasia, the United States and Europe.

From the first collaboration to the latest breakthrough product designs, our dedication to quality has never wavered. Our focus is on innovation and being first to market with new technology that sets the standard for automotive carrying systems.

Our aviation heritage remains important and shows both in the aerodynamic styling of our latest product ranges and the wing shape of our brands.

We believe the single most important issue facing the roof rack industry is the reduction of aerodynamic noise and drag. Since 1994, our Research and Development team has spent thousands of hours investigating this issue. We have partnered with the University of Canterbury and Industrial Research Ltd on four major studies into the aerodynamic mechanisms that produce wind noise and the development of technology to reduce them.